Are innovation and sustainability still business differentiators?

If we’re all tired of hearing how innovative and sustainable everyone is, how can companies make themselves stand out? 

We have a hunch that what businesses will need to do in the future involves bringing innovation and sustainability together to capitalize on innovation’s inherent drive toward efficiency. So we talked with four sustainable business innovators about how disruptive innovation and sustainability propel each other and drive good business.

Read on to learn:

·         Why the key business differentiator in the coming decades will be what sustainability solutions are they providing the world, rather than their direct footprint on our planet.

·         How brands that disrupt with sustainability will still need to win customer loyalty with amazing customer service, quality, and storytelling.

·         How companies are disrupting industries from food to furniture by creating fundamental efficiencies in the supply chain.

Read the full article on Medium.